CNN takes off with Ink Publishing

Ink Publishing has extended its range of in-flight titles after being appointed as publisher of CNN鈥檚 global travel magazine, CNN Traveller.

The magazine was a casualty of Highbury House鈥檚 recent ownership changes, who published CNN Traveller for seven years.

The magazine was axed following the closure of Highbury House鈥檚 customer publishing division, prompting the appointment of Ink Publishing to take over responsibility for producing the magazine.

CNN Traveller has a global circulation of 100,000, which Ink Publishing claims to reach 850,000 readers worldwide.

The bi-monthly magazine joins Ink鈥檚 portfolio of other titles, including the industry鈥檚 biggest selection of in-flight magazines as well as its own titles European Business and Bradmans Business Travel Guides.

London-based Ink Publishing 鈥 a travel and business publishing specialist - began its expansion outside of Europe last year with the launch of Go magazine for the expanding Atlanta-based airline, AirTran Airways.

Jeffrey O鈥橰ourke, chief executive of Ink Publishing, said: 鈥淲e are delighted to have been selected from a strong field to publish CNN Traveller, a magazine which fits our portfolio perfectly, and is already recognised for the quality of its content and comprehensive distribution into CNN-affiliated hotels around the world.

鈥淏eing appointed by such a tremendously successful brand is a testament to our experience in creating and selling magazines that are distributed on a global scale, and reinforces our position as a leading international publisher.鈥

CNN Traveller is published six times a year, and combines travel journalism and photography with the news values of CNN.

Its issue-led travel features are targeted to the business and high-end leisure traveller.

Nick Wrenn, CNN International managing editor for Europe, the Middle East and Africa, said: "Working alongside Ink Publishing, we look forward to seeing CNN Traveller magazine consolidate its position as one of the most incisive and intelligent travel magazines available.鈥

CNN Traveller magazine is available in business and first class cabins on leading airlines such as British Airways, Lufthansa and Virgin Atlantic, as well as QE2 Cruises and Heathrow Express.

It is also distributed to first class and business class lounges at 52 airports including Charles de Gaulle, JFK, Heathrow and Hong Kong.

By Alice de Picarda

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