The campaign, created by from independent marketing agency Iris, will run in pan-European consumer and trade titles from September. It will be supported by outdoor exposure on Heathrow Express in October and will roll out to Asia and Latin America later in the year.
The ad campaign aims to raise awareness of the range of news CNN offers, as opposed to the actual brand.
After gaining valuable current news insight from CNN reporters, Iris, which has now been added to CNN's roster, created 12 executions relating to European, Asian, sporting and business news.
Each ad features a multiple choice question and a picture, which relates to the four possible answers to the question.
Questions posed include: "Which sport is China planning to dominate by 2015?". The potential answers include pictures of a cricket ball, tennis ball, baseball and football.
Underneath the strapline reads "CNN Essential Global Intelligence". An answers section is printed at the bottom of the page directing the consumer to the relevent CNN news broadcast.
To support the campaign, CNN has created a that details the issues and stories behind the questions posed in the ads.
Mark Haviland, director CNN marketing EMEA, said: "CNN's brand awareness is already extremely strong so we wanted to concentrate on developing an understanding of the range of news the broadcaster offers.
"This was the driver behind the concept: news category advertising where the CNN product -- news -- was the focus of the campaign itself. Working closely with editorial allowed us to find a way to let the news itself be the star of this new campaign and be true to our product."
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