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CNBC Europe, the business news channel battling with CNN and

Bloomberg for the attention of the Continent’s top businessmen, has

picked Scholz & Friends in London to handle its creative work.

The appointment is the prelude to a press and poster campaign breaking

at the end of October in the UK and France, backed by a reported pounds

2 million-plus budget.

Scholz beat Grey and FCB to succeed McCann-Erickson as the channel’s

creative agency. Media buying stays with Universal McCann.

Jane Gash, CNBC’s European marketing director, said: ’Scholz is

developing a campaign with wit and flair.’

The 24-hour CNBC service, a joint venture between NBC and Dow Jones,

reaches more than 50 million European homes via satellite and cable. It

claims a series of financial story scoops and offers the latest market

information.

Kate Robertson, head of Scholz in London, said: ’The advertising will

play to the desire of businessmen to know and to know fast.’