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CMB has emerged triumphant at the DMA Royal Mail awards, winning

the gold for its retention and loyalty work on Hyundai Car UK.

Although the agency’s work for the client only came third in the

automotive category, it won silver in the retention/loyalty programme

category ahead of Craik Jones for Land Rover and Navigator Responsive

for Highland Distillers, and it also came top of the low-volume consumer

direct mail section.

Unlike last year’s awards, which were dominated by Rapier, this year’s

29 category winners were spread across 21 agencies.

The NSPCC’s high-profile ’full stop’ campaign by WWAV Rapp Collins won

the fundraising and radio categories and was runner-up in the

integration section. That category was won by Target Direct for Help the

Aged. Amnesty International through Joshua and Pell & Bales for WWF UK

also won silvers.

Advertising agencies performed well with silvers for BBH in the

electronic media section for its Levi’s website, Saatchi & Saatchi in

creative solutions for COI Army recruitment, Bates UK in retail for

Vodafone and CDP in automotive for Honda.