Everyday heroes, from firefighters to farmers, star in a new TV ad that promotes the customers and communities served by Clydesdale Bank and Yorkshire Bank.
The ad focuses on the jobs and lives of people served by the two banks and features the tagline 'We care about here'.
Company: NAB
Brands: Clydesdale Bank, Yorkshire Bank
Client: Helen Page, chief marketing officer
Agency: Karmarama
Creatives: Joe De Souza, Sam Walker
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