Job: Founding partner, Beta
- The reason I got into advertising was ...
British Airways' "face" ad. Saatchi & Saatchi at its very best, which made me set my heart on being a graduate trainee there. Applied to 17 agencies and only got one interview. Luckily, it was in Charlotte Street.
- The campaign I'm most proud of working on is ...
PlayStation "double life". The moment I truly realised the value of having a great director. The script we sold was good. The film Frank Budgen made changed an entire category.
- And the campaign I pretend I wasn't responsible for is ...
The ones Johnny (Hornby) used to do when we were at TBWA together.
- My favourite campaign created by someone else is ...
Puma's "after-hours athlete" deserves to win everything this year. Fantastic insight, brilliantly executed. Dave Droga's team are on fire.
- The best moment of my career so far was ...
Exposing myself to Nick Hurrell during an account-saving conversation that he had to have with a client.
- While the most embarrassing moment was ...
Nick enjoying it.
- The best celebrity I've worked with on a campaign is ...
Barbara Windsor. She's the nation's Queen (of bingo).
- The person I'd most like to work with in the industry is ...
Dylan Williams again. The brightest person I've ever been around in our business. At the time, I was too stupid to realise it.
- The person who's had the biggest influence on my career is ...
Whoever wrote that e-mail. They unwittingly saved me from a professional life believing my own bullshit and seeing the inside of an aeroplane more than my children growing up.
- The best piece of advice I've received during my career is ...
Never eat anything bigger than your head (Mark Wnek).
- If I wasn't working in advertising, I'd be ...
Very dull company.
- In ten years' time, I'll be ...
Watching Tom Lace opening the batting for England.