The spots, created by ad agency WARL and Aardman Animations, focus on positÂioning Clipper as a more approachable and inviting brand.
The ads feature animated teapot, spoon and tea characters and carry the tagline "Say hello". They are intended to drive trial of Clipper’s range of organic and Fairtrade hot drinks with a "money-back promise" promotion.
The ads will be aired solely during ITV's 'Daybreak' morning show, presented by Adrian Chiles and Christine Bleakley.
The activity follows a revamp of Clipper's packaging last year, to coincide with the brand's 25th anniversary.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)