LONDON - Fairtrade and organic hot beverages brand Clipper has overhauled its hot chocolate and coffee products to develop a more mainstream image.
The company, which rebranded its range of everyday teas earlier this year, said the tea sector has been hit by aggressive price-promotion activity, making it a crucial time to strengthen its brand. The activity ties in with Clipper's 25th anniversary.
Clipper is also rolling out a range of branded products, such as a tea caddy, to increase consumer loyalty.
It is also about to embark on a major digital push, through digital agency Pancentric, for its green tea range.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)