Edwards will be responsible for driving the sales performance of client, agency and specialist teams in the regions, and will be based in Clear Channel Outdoor's office in Manchester.
He will sit on the Clear Channel UK management board and report to group sales director Steve Atkinson. Atkinson expects to recruit internally for Edwards' replacement as sales controller.
Atkinson said: "Promoting Simon to this important role is a demonstration of the confidence we have in him and in our staff generally. At a time when many companies are feeling the need to cut their internal resource, we are in the fortunate position to be able to invest in ours."
Before he joined Clear Channel Outdoor five years ago, Edwards was planning manager in strategic sales at London newspaper the Evening Standard. He previously worked at PHD and Tri-Direct in planning and buying roles.
Edwards said: "Regional and local sales are a core part of our business and I look forward to working with our talented teams to continue our investment in this area, efficiently and effectively support our agencies and clients, and grow outdoor's share of the market."
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