The deadline for entrants has been extended by a week to this Friday (4 February). The awards, held in association with Haymarket Brand Media, are in their fifth year. They celebrate effective and intelligent planning of the outdoor medium in five categories.
The judges include: Pippa Glucklich, managing director of Arena BLM; Daren Rubins, chief executive of PHD; Robert Ffitch, managing director of Manning Gottlieb OMD; and Clear Channel chief executive Matthew Dearden.
The five categories include: best use of outdoor in a multimedia campaign; best use of multiple formats in outdoor; best use of roadside; best use of continuity in outdoor; and best use of innovation in outdoor.
Other members of the judging panel include: Roisin Donnelly, corporate marketing director at Procter & Gamble; Elizabeth Fagan, marketing director at Boots; and Danielle Crook, head of brand and marketing communications at Vodafone.
The overall winning team will receive £30,000 of advertising space on Clear Channel's premium Pinnacle formats and a luxury European short break for two. Each category winner will receive a prize of £1,000.
Dearden said: "These awards showcase innovative planning and effective campaigns that achieve real value and engagement for brands.
"They prove out-of-home delivers as a core media choice, and I am looking forward to celebrating and rewarding the creativity and flexibility outdoor brings to the media mix."
, with its innovation division Hyperspace, for the Cadbury Creme Egg "Here today, goo tomorrow" campaign.
To find out more and to submit an entry, visit the .
.jpg)
.jpg)