The site is the 11th screen in Clear Channel's roadside network and will feature ads from Samsung, McDonald's, Exxon Mobile, Honda, Air New Zealand and Virgin Trains in its first week.
Clear Channel was awarded the contract for the site by the landlord, the London Borough of Hammersmith and Fulham.
A Clear Channel spokesman said the network now offers the potential of 7.73 million views during a two-week period.
Rob Atkinson, managing director at Clear Channel Outdoor, said Clear Channel's roadside digital LED panels have been"hand-picked due to their locations on key urban routes in central London that provide maximum dwell time".
Atkinson said Clear Channel would continue to explore opportunities to add to its network.
The other Clear Channel digital roadside screens are at Vauxhall Cross, Fulham Palace Road, Western Avenue, Chiswick Roundabout, Billingsgate Market, Camden High Street, Blackfriars, The Highway in Wapping, Aldgate and Earls Court.
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