The bulletins, to be called On The Money, will slot live into Classic Gold's network of DAB and AM stations. They will feature business stories, City comment and major market movements.
A spokesman for Classic Gold said: "There's been a paradigm shift in people's perceptions of financial issues - everyone has an interest now. This will be the sort of information people might exchange in the pub."
This is a new business for Sportsmedia, which specialises in providing niche radio bulletins funded by sponsorship. The new sister brand will be called Businessmedia.
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