Sweeney will become the ‘Face of the Park' and will star in the catalogue company's TV advert which airs on 21 September. The campaign will be supported by online activity and Sweeny will also appear on the cover of its Christmas catalogue.
The ad campaign will advertise Park's Saving Account which is targeted at customers that are worried about the added expense of Christmas. The account aims to help consumers save money in order to achieve a ‘debt free' Christmas.
Consumers can order items for the festive period through the company's catalogue and then pay a fixed amount to a bank account every week.
Park was originally founded in 1967 and the company now has over 400,000 customers.
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