City launch for CBS digital Tube panels

CBS Outdoor will unveil its first digital escalator panels in the City later this week, when the concept goes live at Bank Underground station.

It will be the ninth location for the company's DEPs, following the announcement of a 拢72m overhaul of advertising in the London Underground last May.

The panels will run advertising from Camelot Euromillions, Gap, Blackberry and Air New Zealand.

Digital panels are also set to go up in time for Christmas in Tube stations at Knightsbridge and Leicester Square, which is visited by 638,000 people every week.

Last week, CBS launched a trial of its much-anticipated cross-track projection (XTP) technology, which will be under observation at Euston Tube station for four weeks.

The concept digitally projects moving images onto the wall opposite the platforms in high definition.

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