CIM hosts debate on whether marketing is more art or science

Associations/Institutions

Gemma Charles

August 12, 2008

How long?

1 minute

CIM hosts debate on whether marketing is more art or science

LONDON - The Chartered Institute of Marketing is to sponsor a debate about the move in marketing away from art and toward science.

The debate, to be held at the House of Commons on 27 October will discuss the motion: ‘Organisations nowadays expect marketing to be a science not an art'. The forum will explore how far the drive toward metrics and measurement is taking the profession down a more scientific route.

The event will be chaired by Theresa May MP, and among those speaking for and against the motion are Sir Paul Judge, President of The Chartered Institute of Marketing; Moray Maclennan, Chairman, Europe M&C Saatchi and IPA President; Colin Shearer, Senior Vice President Marketing SPSS; and Simon Thompson, Chief Marketing Officer lastminute.com Group.

Topics

Marketing

Advertising