CIM diplomas in standards 'first'

Further to a report on The Chartered Institute of Marketing's (CIM) qualifications (Marketing, 22 December), we would like to clarify the following points.

The CIM awards its marketing qualifications through its Royal Charter. All those who have passed, or are working toward a CIM qualification, will find it is internationally recognised.

The CIM is considering submitting its new gold-standard Professional Postgraduate Diploma in Marketing to the Qualifications and Curriculum Authority (QCA). All the CIM's other principal qualifications, including the Professional Diploma in Marketing and Professional Certificate in Marketing, are QCA-accredited.

These qualifications are linked to CIM's Marketing Standards - the first professional standards for the industry - which can be viewed at www.cim.co.uk/standards.

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