CIA chief executive Fiona McAnena is to head the merger of her
agency and The Media Edge.
McAnena told Media Business she will work closely with James Whitmore,
managing director of TME, to consolidate both media operations into one
brand.
"I am not as client-focused as others within our group, which puts me in
a better position to manage the project," she said.
Although McAnena said job titles within the new structure have not yet
been finalised, it is believed that as head of the merger process,
McAnena is well-placed to become the consolidated agency's first chief
executive.
Heads of both agencies held a meeting at the end of last week to
negotiate senior management posts. Senior management cuts are expected
to follow.
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