Churchill nodding dog takes up karaoke in new TV ad

LONDON - Insurance brand Churchill is launching a new TV campaign this week to promote its motor insurance products.

Churchill performs karaoke in the new ad
Churchill performs karaoke in the new ad

The ad, which features the Churchill dog singing karaoke in a local pub, is intended to give viewers a glimpse into the Churchill nodding dog's ‘hectic social life'. 

The campaign shows a female customer in a garage, being reassured by a mechanic that Churchill will not be raising its prices over the next year and that it only uses UK call centres.

Earlier this year, RBS Insurance-owned Churchill launched a series of campaigns featuring Rolf Harris and former game-show host Roy Walker to emphasise the brand's trustworthiness. 

The campaign, created by WCRS, was developed by Churchill's head of brand, Chris Watney.

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