Churchill Insurance to run advertisements

Churchill Insurance is to run a series of advertisements to promote its home, travel, online and pet insurance offers alongside its core car insurance product. All executions feature the brand's nodding British bulldog, Churchill, with voiceovers from comedians Vic Reeves and Bob Mortimer. The campaign, through agency Elliott Borra Perlmutter, aims to highlight the full range of products available from Churchill. The ads show Churchill in a variety of risky situations, including a house falling on top of him, nailing up cat flaps and being eaten by a 15-foot Burmese Python. One execution shows the nodding dog giving his own rendition of Cliff Richard's hit 'Living Doll'. Media was planned and bought by Carat.

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