The first of two spots for its home insurance product sees the hound enjoying a back garden barbecue with a couple of friends.
After discussing the home insurance deals on offer, one of his chums is so impressed he asks: "Is there anything I can do for you?"
We then see a glimpse of Churchill's secret dream - to be fed a sausage by TV Weather girl Sian Lloyd, before Churchill quickly declines his friend's offer.
A second spot for motor insurance sees the mutt rocking along to the Whitesnake classic ‘And Here I go Again on My Own'.
Credits
Project name: Challenge Churchill
Client: Churchill Head of Brand, Chris Watney
Brief: Get home and motor insurance customers to Challenge Churchill
Creative agency: WCRS
Copywriter: Zac Ellis, Rich Littler
Art director: Rich Littler, Zac Ellis
Planner: Olivia Bebb
Media agency: Mediacom
Media planner: Nick Jefferies, Josh Howdle-Fuller
Production company: RSA
Director: Mat Kirkby
Editor: Joe Guest @ Final Cut
Post-production: The Moving Picture Company
Audio post-production: Nick Angell at Angell Sound
Exposure: National TV & Radio
Financial Services
Churchill dog returns with Sian Lloyd in WCRS ad
LONDON - WCRS's latest TV campaign for Churchill sees its jowly canine mascot reveal his secret sausage fantasies as well as his passion for 80's classic rock.
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