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This commercial tied for third place for a single ad with the highest recall in any particular week in the 51 weeks to 31 October 2007, according to Marketing magazine's annual Adwatch of the Year.

It achieved a 75% recall in a single week according to Adwatch, which based on a survey of 1,000 adults. Click here to see the .

The ad features the Churchill nodding dog, travelling by coach around the country. Upon his arrival, homeowners flock into the street to challenge Churchill on its quotes.

Click to read a review of the ad by Russell Ramsey, executive creative director at JWT.