The confectionery brand, famous for having a logo designed by Salvador Dali, is targeting the ‘hard-to-reach’ 12-16 year old market with a campaign about taking ‘life less serious’.
Stretch has a partnership with the Luminar venue chain, which runs a number of underage club nights. Starting in Camberley, the campaign hopes to reach 400,000 youths with activities in the venues.
"This activity is also providing additional value, content and promotion for Love Social club nights, so everybody wins," said, Chupa Chups brand Manager at Perfetti Van Melle David Leal.
"We look forward to the events they have lined up across the UK, running over the summer holidays until the end of the year - a fun, engaging ‘Life Less Serious’ experience for our teenage audience, we could not ask for more."
Activity at the venues will include dance-offs, Chupa Chups inflatables, and competitions.
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