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Chrysler UK 'different is what we do' by DCH

February 09, 2012

DCH launched a spot for Chrysler in the UK during the Super Bowl, which draws on the US car manufacturer's no-nonsense ethos.

The ad has a similar style and tone as the brand's US work, but also incoporates British street scenes and iconography.

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Brand director

Nigel Land

Copywriter

Art director

Planner

Nick Gill

Media agency

Maxus

Production company

Exposure (media channels)