Chrysalis teams up with HMV

Chrysalis teams up with HMV

Chrysalis Radio has signed a major cross-promotion deal with HMV to showcase songs on its playlist throughout the retailer's stores.

Listeners to Chrysalis' dance station Galaxy will be told that selected tracks are available at HMV. The CDs will then be featured on Galaxy-branded 'listening posts' throughout the retailer's stores.

The move is part of a drive by Chrysalis to promote its radio brands to a wider audience. It recently raised £27 million on the stock market to invest in internet radio and independent websites.

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