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The Chrysalis Group’s London radio sales team is looking for three

account planners as part of a staff shake-up to improve the way it deals

with agencies.

As part of the changes, Gerard Bridges, sales director at Chrysalis, has

promoted account manager Eliza Tompkins to the role of senior account

manager.

Three account planners have been promoted to account manager

positions.

Theo Ellory, Abigail Wilson and Daniel Aldersley arrived at Chrysalis as

graduate planners and will continue to sell radio to agencies.

Bridges is now on the hunt for three account planners to replace

them.

The 29-strong Chrysalis sales team is divided into three groups that

sell across the Century, Heart and Galaxy brands and predominantly

target the top media agencies in London.

Bridges commented on the restructure: ’Our main concern here is to

improve our levels of service to agencies. Although we do have some

client responsibility, we don’t have enough to create a separate client

sales team.’

The team works closely with Carat, Zenith, Initiative, Motive, BMP OMD

and MediaCom TMB. Regular big-spending clients include Vodafone, BT and

Ford.

Bridges said Chrysalis’s revenue growth from the top 20 agencies had

increased by 70 per cent over the past 12 months.

The Chrysalis Radio Group announced at the end of last month that it

will apply for the forthcoming regional radio licence for the East

Midlands.

It plans to operate its Galaxy 106.4 service on a trial restrictive

service licence in preparation for its bid.