Chrysalis Radio's Galaxy 101 is running its first television ad
campaign, with the strapline 'The dance and R&B you salute'. Three
ten-second ads, which will run within the same commercial break, will
air for four weeks from February 25 on HTV, the channel that covers the
station's transmission area in the South West. The £100,000
campaign was created by advertising agency Barrington Johnson Lorains
and shows young people at the hair salon, in the car and the office
bopping to tunes such as Daniel Bedingfield's 'Gotta get through this',
Kosheen's 'Catch' and Ian Van Dahl's 'Castles in the sky'. The agency
has also created a generic campaign for the Galaxy network to air on MTV
later in the year.