±±¾©Èü³µpk10

Chrysalis Radio Sales has launched a new package to attract advertisers to radio in the capital.

The London Macro is a new concept enabling agencies and direct clients to buy airtime across Chrysalis stations Heart 106.2, LBC 97.3 FM, LBC News 1152 AM and Jazz 102.2.

The first advertiser that has taken advantage of the new package is Hotels.com, the online provider of discount accommodation as part of its latest London promotional campaign. The creative execution will begin next month across all four stations.

The move is part of a strategy by Chrysalis to enhance their offering to advertisers, which included the setting up of a brand team at LBC.

Gerard Bridges, Chrysalis Radio's London sales director, said; "This new London Macro will provide ease of purchase for our clients, in the form of a one-stop shop spanning four major stations."