LONDON - Matthew Walker, which claims to be the world's oldest Christmas pudding maker, is launching its first TV campaign to promote its signature Christmas pudding, 'The Pudding'.
The £2m campaign, by agency Mother, aims to celebrate Matthew Walker and Christmas' ‘110-year friendship'.
It has the strapline: ‘Matthew Walker, best Friends with Christmas since 1899'.
The commercial shows pudding maker Matthew Walker making the desert with Father Christmas, while they reminisce on the good times they have shared.
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