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After a drop in holidaymakers since its February 2011 earthquake, Christchurch and Canterbury Tourism is launching a campaign targeting Australia, Christchurch's largest international visitor market.

 Christchurch Mayor, Bob Parker stars in tongue-in-cheek TV and online films. The work was created by the Iris Sydney office  after winning the Christchurch business in July. It was art directed by Tom Hoskins and written by Phil Shearer. It was directed by Alyssa McClelland through Finch.