PHD will support the commission in fulfilling its government remit to promote effective child-maintenance arrangements and parental financial responsibility for children.
This is likely to include a national campaign on behalf of Child Maintenance Options, the new information and support service for separating parents.
An ad campaign, created by Abbott Mead Vickers BBDO, is being piloted in the ITV Central region, with the full campaign is provisionally set to roll out early next year. No decision on media spend has yet been made.
PHD was selected after a three-way pitch handled by COI.
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