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Chevrolet 'under the blue arch' by Goodby, Silverstein & Partners

March 06, 2012

Chevrolet 'under the blue arch' by Goodby, Silverstein & Partners
Chevrolet 'under the blue arch' by Goodby, Silverstein & Partners

Goodby, Silverstein & Partners' new work for Chevrolet was inspired by the company's desire to "break ranks" with mundane car ads.

The agency teamed up with Randall Einhorn, the director of The Office and Modern Family, to produce a series of 30-second spots that take on the flavour of a sitcom.

Credits

Executive creative director/associate partner Ralph Watson
Copywriter
Michael Illick
Executive producer
Jamie McCarthy
Producer
Chad Emerson
Account director
 Jacqueline Redmond
Business affairs
 Deborah McCauley 
Production company
Radical Media LA
Director
Randell Einhorn
Mackensie/Cutler editorial NY editors
Erik Larol/Ian Mackensie
Pluto creative post/audio post
Detroit
Music
Piccoloniccolo

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