The Hachette Filipacchi-owned women's monthly title will promote the SUV in print and online from May. Advertorials will extol the benefits of 'great value' camping trips in expectation of more Britons holidaying in the UK this year.
Book publisher Dorling Kindersley will also produce a Chevrolet-branded camping guide, with an initial print-run of 100,000 copies.
Other activity will include a roadshow that will visit shopping centres in Sheffield, Manchester, Bristol, Glasgow and London. The push has been managed and planned by Carat Sponsorship.
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