Chelsea FC has become the first football club to share content with Facebook Connect, which lets brands engage with users through third-party websites.
The club has launched a Chelsea FC Facebook fan page featuring exclusive content including news, videos and behind-the-scenes pictures.
Fans will be given the chance to post questions for goalkeeper Petr Cech. He will answer a selection of these during a live streamed interview on the club's website next month. Fans watching the interview can also share their thoughts about it on the Facebook page.
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