Chef Boyardee 'never outgrow' by Venables Bell & Partners
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Advertiser
Chef Boyardee -
Agency
Venables Bell & Partners -
Sector
Food and Drink and Grocery food -
Exposure
Canada and United States
US canned pasta brand Chef Boyardee has launched a campaign to recapture consumers who may feel they have outgrown the brand after childhood.
Venables Bell & Partners created a series of TV commercials in which eaters of Chef Boyardee Big Beef Ravioli and Mini Bites Ravioli are confronted by once-loved childhood objects they have now outgrown and discarded.