The pitch, which has been overseen by marketing manager Catherine Nugent, was called in January and aims to get the UK active.
It involved Team Saatchi, Iris, Abbott Mead Vickers BBDO, Leagas Delaney, Blue Frog, Cheetham Bell JWT and design agency Hey Moscow.
The "Everyday Sport" campaign, worth an estimated 拢2m, is a drive designed to increase the public's involvement in physical activity.
Team Saatchi created the previous campaign in September 2005, which featured a variety of sports stars such as 2012 Olympic bid chief Lord Sebastian Coe, Manchester United footballer Rio Ferdinand, England rugby star Jonny Wilkinson, model Nell McAndrew and TV presenter Jayne Middlemiss.
It is not yet known whether a new pitch will be called for Sport England's involvement in the London 2012 Olympics.
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