The new ad stars Tom Hardy’s stuntman, Jacob Tomuri, who is shown being put through his paces in several action packed sequences in different locations across the world.
In the voiceover, Tomuri talks about travelling the world for his job but says that, unlike his more famous co-stars, he has to make his own way and his searches always start with the same word – "Cheapflights".
The ad was written and art directed by Ollie Jarrott and Anna Brailey at Forever Beta, and filmed in the Ukraine. It was directed by Keith McCarthy through Stink.
The 60-second version of the ad will run on TV on Christmas Day and cut down versions will be shown in cinemas and on TV in January. Goodstuff handled the media planning and buying.
Samantha Otter, the global head of marketing at Cheapflights, said: "We’re really pleased with this ad, and the creative pathway developed by Forever Beta. It represents a leap forward for us, and is unlike anything else in our market – which can only be a good thing.
"We’ve invested a lot of effort this year in repositioning the Cheapflights brand and being crystal clear in what we do. Our meta search product puts us at the cutting edge, and, when combined with our deals publishing heritage, gives us real differentiation.
"With those strong product foundations in place, we’re really confident that such a vibrant and engaging brand campaign like this will ensure Cheapflights is more than just ‘in the mix’ during 2016."
This is Forever Beta and Goodstuff’s first work for the brand since winning the creative and media accounts earlier this year after a competitive pitch.
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