Charite Berlin "Printed by Parkinson's" by Innocean Worldwide Berlin

Charit茅 Berlin is raising awareness of Parkinson's disease with the world's first "diseased machine".

With more than 10 million people suffering from Parkinson’s across the globe, Charité Berlin strived to raise awareness with an art-based campaign. 

By adding kinetic and neurological data from Parkinson’s sufferers to a 3D printer, the charity was able to create the first "diseased machine", which they used to print altered versions of items that people with the disease are no longer able to use, such as a camera, a chainsaw and a pen. 

These 3D prints are available to view (or purchase on request) from Berlin’s Alte Münze gallery during 26-28 July, with all proceeds going to the Parkinson’s research of Charité – Universitätsmedizin Berlin. 

The work was written by Reinier Gorissen, art directed by Marlon von Franquemont and Kevin Hipke, and directed by Frank Groll through Cosmopola Artist Management Berlin.

Credits

Advertising agency
Account management
Copywriter
Executive creative director
Chief creative officers
Senior art director
Senior designer
Junior art director
Event design
Production company (3D print and website)
Producer
Innovation director
Creative
UX design
Development
Technical director
Production company (film and photography)
Producer
Photographer
Director
Music Composer

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