In his response to the issues raised in the Digital Britain report yesterday, Duncan said it makes ‘no sense whatsoever' to merge a not-for-profit, publicly-owned broadcast business with a for-profit, privately-owned broadcaster.
However, he refused to completely rule out a merger between the two channels, saying he would comment further once Ofcom publishes its report next week.
Duncan called for ‘fresh and radical thinking' to ensure Britain plays a global role in a digital world.
He said online content is all about ‘big American' companies and Britain's online investment is flowing across to the States and not coming back.
In order for broadcasters to be able to produce quality TV content, he said more investment is needed. To both grow online opportunities and return revenue back in to content production.
The Channel 4 chief said the online advertising market was today worth about the same as the TV advertising market. He said the media industry needed to work collectively to support Britain's cultural and economic interests in order to raise the revenue necessary to fund high-quality British content.
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