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Channel 4 is marketing the eighth series of The Great British Bake Off with a "bake-mation" as the show returns to TV on a new broadcaster this autumn.

4Creative animated the 60-second ad using baked products, constructing 335 baked characters with 500 eggs, 28kg of sugar and 50kg of flour. The spot takes viewers through the baking journey, from the breaking of an egg to the assembly of a show-stopper such as the popular bread lion from series six. The work was created by Jack Croft and Stacey Bird, and directed by Parabella through Blinkink.