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Channel 4 takes a typically edgy approach in its campaign encouraging young people to vote in the general election on 8 June.

The broadcaster teamed up with The Thick Of It creator Armando Iannucci for the sexual innuendo-laden film, which was made for E4 and features TV personalities including The Crystal Maze presenter Richard Ayoade and Made in Chelsea stars Ollie Locke, Oliver Proudlock and Frankie Gaff. Participants in the ad reminisce about their "first times", which take place in locations such as a library, primary school and village hall. "It was over so fast, I kept my jacket on the whole time," one woman recalls.