Channel 4 "Prototype" by 4Creative

Channel 4 is making a statement about manufactured music by running a promo by an amputee pop star during The X Factor on Sunday. 4Creative conceived the idea, which is part of Channel 4’s "born risky" positioning. The 40-second promo is for a song called Prototype by Viktoria Modesta, who wears a prosthetic leg. The full video will be available on Channel 4’s website.

Credits

Brand
Creative heads
Group business director
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Video commissioner
Production company
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Rogue producer
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Choreographer
Styling
Post-production
Sound design
Music production
Music director
Music producer
Music mix engineer

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