The Outright 2006 survey covered media preferences, brand preferences, attitudes and lifestyle and was jointly commissioned by Channel 4, OMD Insight and Gaydar Radio.
Channel 4 was the favourite TV channel of 22% of gays, while BBC One was next with a 16% vote, followed by ITV and E4 with 10% and Living TV with 8%.
Metro was regularly read by 19%, with The Guardian getting 13%, while mens' lifestyle magazines were read by 12%.
Favourite radio stations included Gaydar Radio, Classic FM and Radio 1, but not Xfm and Smooth FM.
In addition, gay people were more likely than straight people to use their mobile phones for video messaging and downloading; 49% of the gay respondents answered they were more likely to do so, compared with 35% of straight ones.
Outside media, the brands gay people felt most positively about were Sony, Gillette, Calvin Klein, Nivea and Virgin. More than a third claimed to be more loyal to brands they thought were "gay-friendly".
The research also characterised three distinct types of gay consumers: gay style-setters, gay-pods (ie gadget lovers) and gay home birds.
David Muniz, Gaydar Radio's commercial director, said: "Today, we are no longer asking the question if we should advertise [to gay men and women], but how do we effectively reach a market with a distinctive identity and unique needs."
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