Channel 4 'Jamie's American road trip' by 4Creative
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Advertiser
Channel 4 -
Agency
4Creative -
Sector
Food and Drink and Media / Entertainment Brands
4Creative has released a TV trail for the latest Jamie Oliver series, Jamie's American Road Trip, which features the TV chef dressed as members of the Village People.
Accompanied by The Village People track 'go west' the ad sees Oliver encountering a number of problems at Heathrow airport on his return from his American adventure.
To tie in with the series Penguin Books is also launching a recipe book to acompany the series called Jamie’s America.
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