Channel 4 "Complaints welcome" by 4Creative

Channel 4 continued its "Complaints welcome" campaign with a provocation on the cover of the Metro.

Using an actual viewer complaint about the broadcaster, the copy that was splashed across the newspaper reads: "Channel 4 are morons and I hope they read this." The campaign reinforces Channel 4’s remit to stimulate debate and challenge the way people see the world. 

Credits

Head of marketing
Deputy head of marketing
Marketing manager
Agency
Account director
Project manager
Producer
Design director