Located in Covent Garden Piazza, the Chanel Beauty Boutique has erected a giant advent calendar to get shoppers in the festive mood.
The installation will reveal a new gift, event or treat every day until Christmas. While the full list is being kept under wraps, the brand has announced celebrity nail artist Jessica Hoffman for 3 and 10 December, portraits by fashion illustrator Jason Brooks on 12 and 13 December and handwritten giftcards by the designer’s own calligrapher on 14, 15 and 21 December.
The store will also be offering complimentary makeovers, luxury samples and make-up pouches throughout the month. It is also offering fragrance masterclasses to customers.
Earlier this year the brand launched a , which featured faux grass carpeting, iPads and complimentary make-over sessions.
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