Champions League debut for Publicis Cadbury ad

LONDON - Publicis has created two ads for Cadbury's new Twisted bar, which will launch during tomorrow's Champions League final.

Twisted...new Publicis campaign
Twisted...new Publicis campaign


The bar will be filled with the same "goo" as the company's iconic Creme Egg.

The ads show a number of Creme Eggs being melted, before being reformed into the shape of the new bar.

The work was written by Gary Turner and Jamie Marshal and directed by Chris Cairns of Partizan. Media was planned and bought by Starcom.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content