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Liqueur brand Chambord is rolling out its first out of home campaign by Wieden & Kennedy London.

The work is the latest instalment of the brand's "Because no reason" activity, and includes print and digital 6-sheets, London Underground crosstrack ads, London Routemaster bus wraps, and digital 48-sheet screens across Glasgow.

The campaign targets "busy urban women" and promotes the Chambord Royale – a cocktail made by mixing sparkling wine with Chambord.

Addition activity will run cross digital and social media, and experiential events.