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Chambord, the raspberry-flavoured liqueur brand owned by Brown-Forman, has released its first TV campaign since appointing Wieden & Kennedy. The surreal spot, featuring a woman and a flamingo, introduces a new tagline for the brand: "Because no reason." The campaign is designed to ally Chambord with women who choose to do things differently and without explanation. Social media activity urging people to buck social trends around festivals and fashion shows will support the ad. The work was written by Sophie Bodoh, art directed by Ben Everitt and directed by Nick Gordon through Somesuch & Co.