Centrepoint unveils office and print redesign

LONDON - Charity Centrepoint, which supports young homeless people, has unveiled a redesign of its offices and print material, following work carried out by design consultancy Nameless.

The redesign includes the positioning of a statement of the charity's core values, "fostering self respect, building firm foundations and unlocking potential", in the reception area of its London offices.

The office overhaul also includes a light-box display featuring some of the young people who have been supported by the charity.

Print work includes a range of stationery, service guides and the financial statement for 2005, as well as newsletters and briefing documents to stakeholders.

Anthony Lawton, Centrepoint's chief executive, said: "Our refreshed brand is a clear and lively expression of the positive contribution Centrepoint's work makes to the lives of homeless young people."

The work by Nameless builds on original designs created by Corporate Edge, as part of an overhaul of the charity's brand identity two years ago. This focused on the concept of 8:59am, symbolising the moment change occurs because it is just before the start of the working day.

Nameless partner Nic Renn added that the agency had reduced print costs for the charity by creating a smaller format for its literature.

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