The new identity is due to be completed in late spring. It will be applied consistently across all elements of Centre for Sight's imagery including corporate stationery, website, promotional material, signage, branding and interior design.
The revamp will coincide with the opening of a new Centre for Sight treatment centre in East Grinstead, West Sussex later this year.
There are also plans for a Centre for Sight retail presence in West Surrey.
Ian Caulder, creative director at Caulder Moore, said: "We'll be providing the foundations for Centre for Sight to stake their place as the first choice in the burgeoning laser eye technology market with a strong compelling brand that will emotionally engage those who value their eyesight and are prepared to invest in the best quality of practitioners, reassuring them that they have made the best possible choices."
Centre for Sight was established in 1996 by consultant ophthalmic surgeon Sheraz Daya, a specialist in refractive and laser surgery. It was one of the first entrants into the laser vision correction market and is currently located at two sites, London and East Grinstead.